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Change is inevitable, while a mature, ages and finally evolves into something new, records must be made to our development, marketing and branding business. The failure to adapt to new realities causes the potentially dramatic consequences undesirable. We are all aware of how modern economies have developed from agricultural to industrial and above based on information, but where we are now leviamo standing? It is the economics of information failure and if so what 's he replaced? We need look no further of the Maslow 's hierarchy of needs to see parallels between the personal and economic development in a modern economy specialized. The agrarian economy has met the first level of Maslow 's the hierarchy of making the physical basic medical needs as food, while the industrial age has provided the goods needed to satisfy various concerns ranging from security to' acceptance and social condition; economics of information has provided answers to our needs knowledge, the desire for knowledge, but things have changed. The Web has disrupted trade as usual: the effects on music, film, television, newspaper, book publishing and software industries, to mention just a few, was not only dramatic but traumatic. The maximum, 'appropriate or perish,' was never more true for commerce. So where we are now on the personal and economic pyramid? Whether all that can be At the top of this pyramid is' self-actualization 'desire to make the most of our existence and how the United States Army' conditions slogan knows' Let all that you can Be. 'This is the central issue of definition of new economic reality, the economy of experience. The authors of pine B. Joseph and the James H. Gilmore indicate that the issue of trade is expected to fire over in this new economic era: "While the products are fungible, goods are defined, services are intangible, the experiences are memorable and transformations are effectual. All other economic offered no lasting consequence beyond their consumption. "- 'Economy experience: The work is & theater; Every trade a Stage.' The experiences are memorable and changes effectual, this should be your mantra of new sales, your marching orders to accomplish what the market demands: to be all you can be. The experiences are memorable transformations Effectual What then is this average: the experiences are memorable and transformations effectual. In order to make change: to transform the public Web site to customers, retailers must carry something more of the products which are substitutes for a price, goods that are rendered irrelevant by technology and services that are conveniences as well. The businesses that succeed in this new economy of experience are the businesses that provide experience and not just goods and services. We are surrounded by examples of experience both online and off. The development of the coffee giant, Starbucks, was not a result of great coffee but the experience has provided to patrons, while in line for iTunes have met the needs of buyers ignored music and Amazon did the same for lovers of book. Finally Macintosh is gaining market share because consumers have had experience with iPod was so satisfying that we now are ready to bring the same experience as satisfying to their tables. The key to the survival of a business is not a new feature or even lower price, but rather an experience that satisfies the soul. The experiences satisfy the soul The thought traditional business has delayed far behind the wishes psychological specialised consumer experience-economy. The schools of commerce have produced a staff of bean counters and savants statistical referred the close of this new economic reality-driven experience was passed by non-conformists Web-sense folded on the transport of essential impressionabile need of consumers to gain a certain measure of satisfaction in an intense, require dell'idiota, frustrating the world. The Web is not without its own version of frantumatori number of unreasonable, vendente oil snake optimization search engine nirvana of Web-traffic. These new age carpetbaggers play sull'alimento of comfort and popular wisdom statistics spreadsheet. Like the Texas Hold 'em poker, you can play for math or you can play man and it' s the last generally walk away the winner. The Web-hot Marcante of Six-Point The goal: Transformation with Self-Actualization The final result of our efforts is to transform guests Web site in customers but to do that we must take action backwards. The economy of experience requires a new way of thinking about your audience and exactly what it is you 're sale. Any decision that sales take from now on should refer again to a simple priority: that element of self-actualization transported? Find that element and developments your marketing campaign around it. Forget the price, quality and service, and all are discounted in the minds of a highly cynical market have hampered more than clarified by presentations and methodologies maldestre sales of old-school. Point one: understand that your sales target is to transform your audience from viewers cynical dissatisfied customers in contented satisfied. The prerequisite: expectancy The successful sale is about the generation of realistic expectations and credible that can be accomplished by the offer. We are bombarded almost daily by the Web-advertising over-hyped and foolish direct sales which is structured to take advantage of consumers' weaknesses, their desire to improve, be the best they can be and earn a certain measure of satisfaction and l ' relevance in their lives. The generation of false expectations can lead to a former sales but not to a customer in the long term. Point two: gender expectations suitable and credible that you can actually accomplish. The product: Public The one-way travel of your head around this new method is to think of your audience as if it were your product; been transforming from browser dissatisfied with the evangelists satisfied – that 's your work. You just don 't want to make a sale you want to make the guards, an army of satisfied customers who say all know how great you are. Getting people on your list by sending e-mail is not good enough; trasformilo in believers and proselytizers. Point three: the product of your marketing is your audience, transforms your public Web site in believers true that spread the gospel of your ability to satisfy. The methodology: Experience Experiences are switch-on and reinforced by the resistance of history that told. The bulletin Springwise has a perfect example of resistance that we have a unique history and interesting. Emil and Magnus Gerbola Denmark importing the Italian wine and sell wine bars, restaurants, corporate customers and consumers. But the experience of buying a bottle of Gerbola Vin is different from your usual trip to the filing of liquor. These two brothers, the sons of an Italian circus clown rounds have installed the shop in a carbonyl candle-lit underground built in 1942. What could be better than sitting with your friends enjoying a bottle of imported wine and entertain them with the history of the circus clown 'sons of merchant wine s operated by a carbonyl of the second World War. Step four: increases your offer with a history of differentiation which is the basis of satisfying that only offer. The stage: The Web Do you believe that or not there are still businesses that can 't close enough the need for using the Web as their centre of sale. And then there are those who just don 't recognize that the Web is a platform for multimedia and not just a reservoir of brochures and catalogues digital. The Web has multiplied the paradox of choice, the principle that the more choices you have, is harder to take a decision. Accordingly, Web site must carry messages differentiation well-crafted sales-generating experience using the Web-multimedia techniques. Step five: Web is no longer just an area of waste discharge information random; phase is a highly – for creating experiences with the delivery entertaining, informative specialist constriction and memorable stories. The vehicle: Video There is just better sense to cut through the distance and the isolation of Web video. And when we communicate the video we are not talking about the slide shows of photos quiet and bulleted points. Just because moves doesn 't it' medium; s effective. The sense tell your story and carry your message is with a real person that can express the emotion, the emphasis on charm, personality and effect. Point six: Transport your sales message, your unique history of differentiation, your identity and brand with the employment of specialized intelligent and Web-video memorable. A final thought If you run a business you 're busy and lead to a tendency satisficing to semplific eccessivamenteare, reduce things down to a step dell'elevatore to generate mission statements and lists insignificant points bulleted transported through a projection Slide boring PowerPoint; unfortunately customers are complicated and trade is complex, but the pine and Gilmore say it clearly in the title of their book, 'Economics experience: The work is & theater; Every trade a Stage & # 039, or if you prefer just remember that old desire Shakespeare had to say, "All the world 'phase of SA and all men and women merely players. "If you want to be a 'player,' you must learn how to communicate effectively with your audience with the power and effect of marketing experience.

Jerry Bader

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